Interested in making money in affiliate marketing in the gambling and betting industry? You’ve come to the right place – we’ve compiled an overview of the best affiliate programs available on the market.
Affiliate marketing is becoming an increasingly popular way of making money, and the best affiliate programs can generate significant income for those who know how to use them effectively. This article is provided by the experts at Bons, who have learned from personal experience how affiliate marketing can help promote a casino.
Top Affiliate Programs 2024
Strong partnerships with leading brands play an important role in the growth of the gambling and betting industry. With a market valuation of $72 billion in 2022 and a projected growth of 12% this year, the iGaming industry is becoming increasingly lucrative. To promote their products, many online providers offer affiliate programs. In this article, you will learn about how to become an affiliate, the different types of earnings available in the gambling and betting affiliate market.
What is an affiliate program in the gambling industry
An online casino affiliate program in the gambling and betting industry is a form of marketing that allows affiliates to earn commissions by promoting gambling and betting providers. Affiliates are responsible for attracting potential players to the providers’ websites using various marketing strategies such as social media or blog advertising. Once a player clicks on an affiliate’s unique link and makes a deposit or bet, the affiliate receives a commission based on a pre-agreed payment scheme. With the growing popularity of online gambling and betting, affiliate programs have become an integral part of the industry’s marketing landscape, offering a lucrative scheme for both platforms and their affiliates.
How it works.
To attract and retain a steady stream of new players, you need to find the right approach. It’s important for affiliates to diversify their marketing strategy to reach a wider range of users. Whether it’s through social media, email or online advertising, there are many ways in which potential players can access affiliate links, and each one is tailored to suit individual internet users.
More specifically, there are many different schemes for how players arrive at gambling and betting sites. Some visitors may come across an advertisement on social media and be enticed by the promise of exciting games, bonus rewards and high odds of winning. Others may click on a link in an email or an in-app advertisement that leads them to the site. There are also those who may just be browsing the web and come across an advertisement for a betting or gambling site and click on it out of pure curiosity.
In addition, players are encouraged to visit betting and gambling sites through banners, text links and other content on the affiliate site. Affiliate links redirect visitors to the brand’s site, and commissions are directly dependent on the gaming activity of referral players. Revenue is calculated based on the number of players and the deposits they make.
Types of earnings in affiliate programs
The best affiliate marketing programs for gambling and betting allow affiliates to turn their creativity into tangible income. To succeed in this market, affiliates should choose platforms with a transparent payment system. There are many payment schemes used in modern affiliate programs, and below we will describe the most popular and interesting of them.
Revenue Share includes a percentage commission for referrals that generate recurring losses, i.e. the affiliate receives a percentage of the brand’s revenue. This mutually beneficial model motivates affiliates to drive more traffic to the brand’s website. Reputable affiliates earn up to 50% commission, with no negative carryover.
The cost per action (CPA) model pays commissions for each specific action performed by a player. This model is most popular in the gambling and betting affiliate market, and includes actions such as registration, instructional videos, deposits and specific games.
The cost per lead (CPL) model pays a commission for each player who registers at a casino or downloads software. This model is used less frequently today as some companies use questionable lead prospecting and reporting methods to generate more revenue.
Hybrid models combine CPA and Revenue Share or other more customized payment options. This approach allows affiliates to create payment models that meet the needs of both the brand and the affiliate. For example, affiliate payments may include a flat fee per player plus a percentage of the total revenue share.
A flat fee (Flat Fee) involves placing a brand in a specific position. It is recommended that publishers with a certain amount of first time deposit (FTD) request a fee to place a brand in the top 3-5 positions. This way, publishers can get the money in the short term and reinvest it back into the site. The biggest disadvantage is that advertisers don’t always get the expected results, which can damage the relationship between the two parties.
Listing Fee involves placing a brand without being tied to a specific position. It is mainly recommended for large publishers who want to test advertisers on five or more positions. From an advertiser’s point of view, it is not always possible to quality test a brand.
Minimal Guarantees (Min Guarantees) imply brand placement with the condition of fulfillment of KPIs. Such conditions are usually applied for large platforms. The advertiser guarantees to attract a certain number of first deposits (FTD) within a set period. Again, the main disadvantage is that if the advertiser does not attract the agreed number of FTDs, he will have to compensate the difference from his personal funds.
Choosing the best affiliate program for gambling and betting
Affiliate programs for gambling and betting are some of the most valuable in the affiliate marketing industry. With the growing popularity of online gambling and betting, more and more people are looking for ways to monetize their traffic by offering useful services to their audience. But with such a variety of options, how do you choose the best program?
Each affiliate program offers different commission rates, marketing materials and support. Some programs may offer higher commission rates but have more stringent requirements for affiliates, while others may offer lower rates but provide better marketing materials and support. It’s also important to consider your own needs and goals as an affiliate when choosing a program.
Another factor to consider is the legality and regulations governing gambling and betting in your area. It is important to make sure that you comply with all laws and regulations when promoting these programs.
In addition, choosing the best gambling and betting affiliate program will depend on your individual goals, needs and audience. By thoroughly researching and analyzing the issue, you will be able to find a program that will meet your needs and help you earn a solid income through affiliate marketing.
Affiliate marketing is one of the most effective tools for generating income and increasing sales for both individuals and companies. Choosing the best affiliate program among their large variety is quite difficult, as it requires taking into account a lot of factors such as brand reputation, commission rate, cookie retention period and others.
However, the ranking of the best affiliate programs in the gambling industry that we have presented can be a good starting point for researching and choosing the best option for you. It is important to remember that to use an affiliate program effectively, you need to set clear goals, track your results and adjust your strategy accordingly.
By utilizing these affiliate programs, you can strategically promote products that align with your interests and values, as well as achieve significant financial results. We are well-versed in affiliate marketing and are not afraid to showcase our competitors. Join us today to take advantage of our unparalleled expertise and take the first step to maximizing your revenue!