As smartphones became an integral presence in modern-day society, technology companies scrambled to find the most profitable and innovative ways to develop ideas that would keep millions of us entertained. When Apple unveiled the first iPhone over 16 years ago, the developments were astonishing. One of the features of this device, the App Store, soon became the foundation of their future portable device innovations. Mobile apps allow designers to create their projects from scratch, making the whole process cheaper, more efficient, and more accessible.
Website to app transition
There are hundreds of examples you can use to highlight how companies moved from websites to mobile apps. This wasn’t through choice, but more so, necessity. Apple continued to pioneer in the mobile device sector, causing a mass tech migration of users moving from laptops to smaller, more convenient iPhones. Following the remarkable success and the significant uptake in people purchasing smartphones, the Google Play store for Android phones offered apps to millions of other smartphone users who didn’t own an Apple device, and this competition and mass appeal resulted in explosive and exponential growth in the industry.
One industry that continues to move with the times and adapt to an ever-changing market is the gambling sector. Not only did it pioneer when the internet first became a significant game-changer in the 1990s, but as smartphones then started to change the landscape of the industry throughout the noughties and 2010s, they adjusted their model and designed purpose-built casino apps that tailored to their customers’ needs.
Slot machine companies began to notice this shifting pattern. They responded accordingly by starting to design projects as popular on smartphones and iPads/tablets as on PCs and laptops. World of Masks is one game that continues to be tailored for those people who prefer mobile slot gaming. Other casino games such as roulette, blackjack and poker have also suitably adjusted their designs to welcome customers who want to use their phones to place a wager.
Artificial intelligence (AI)
Due to the scale and popularity of mobile apps, companies will often try to identify the latest trends and movements in the industry to model their next design. Artificial intelligence (AI) is now the number one hot topic in tech, and it’s rightly being treated with as much caution as optimism. There’s no denying that AI will change the world, but to what extent it will impact the mobile app industry is still to be determined. The growing trend suggests it will play a significant role in future app developments.
ChatGPT has grabbed international headlines over the last 12 months. Its ability to produce long-form, high-quality text from basic prompts has been a marvelous and frightening development in the AI world. It is one of the most downloaded apps globally, and it has resulted in hundreds of companies attempting to develop AI models of their own, even allowing people to create their own art.
Image and video editing
Although AI can now create images from scratch, photo and video editing software remains a titan of the mobile app world. Although image editing isn’t an emerging trend, there’s an increasing number of high-quality photo and video editing apps that are free to use. The software available through these apps has never been as accessible as it is now, and this is helping to fuel the continuing, popular trend.
Although Apple and Google Pay have both existed and become highly successful over the last decade, there has been an increasing trend of consumers using their mobile phones as a payment method. When the idea first came about, even five years ago, far fewer people used their phones as a primary payment source.
However, if you take a trip to the store, there are more people than ever using their e-wallets to purchase goods or services. The emergence of digital assets and cryptocurrency investments, which rely entirely on the internet and digital wallets, have also helped to facilitate this rise.
Internet of Things (IoT)
Being able to interconnect everything through a mobile app is the entire purpose of the IoT. So, if you have a smart fridge, Alexa or other apps connected to your phone, having a central hub where you can control them all through your mobile device is a growing trend. This applies to a host of different devices, be it a tablet or a smartphone, and it is a significant trend that continues to create profit and opportunities within the tech industry.