Top 14 Richest YouTubers In the World – (Updated list) – 2023

Top 14 Richest YouTubers In the World – (Updated list) – 2023

In the last decade, YouTube has emerged as a dominant force in the entertainment industry, giving rise to a new breed of celebrities – YouTubers. 

These content creators have amassed huge followings and fortunes, thanks to their engaging videos and loyal fan base. As we step into 2023, the list of the wealthiest YouTubers is dominated by a mix of gaming, comedy, and lifestyle creators. 

In this blog, we will take a closer look at the Top 12 richest YouTubers worldwide in 2023, and how they have built their fortunes through their YouTube channels.

List Of Top 12 Richest YouTubers In The World

Jeffrey Lynn Steininger Jr.Jeffree Star $200 Million
Jimmy DonaldsonMrBeast$105 Million
Ryan Kaji Ryan’s World$100 Million
Dude PerfectDude Perfect$100 Million
Felix Arvid Ulf KjellbergPewDiePie $55 Million
Logan Alexander PaulLogan Paul $45 Million
Jake PaulJake Paul$40 Million
Mark Edward FischbachMarkiplier$35 Million
Daniel Middleton DanTDM$35 Million
Rhett & LinkRhett and Link$30 Million
David DobrikDavid Dobrik$20 Million
Lilly Saini SinghLilly Singh$20 Million
Casey Owen Neistat Casey Neistat $16 Million
Shane DawsonShane $15 Million

Jeffree Star 

Net Worth: $200 Million

In addition to writing about his music, Jeffree Star began blogging about his life, fame, and attractiveness. In 2009, he uploaded his first YouTube video, which was mostly made to advance his musical career.

Jeffree Star launched his cosmetics company, Jeffree Star Cosmetics, in 2014, which has since become a hugely successful brand. The company’s products, including lipsticks, eyeshadows, and highlighters, are popular among makeup enthusiasts worldwide. Jeffree Star Cosmetics generates an estimated $100 million in annual revenue, making it one of the most successful makeup brands in the industry.

He has built a loyal fan base through his social media presence, which includes over 16 million subscribers on YouTube and over 13 million followers on Instagram. His videos and posts often feature his products, which help to promote and drive sales for his brand.


Net Worth: $105 Million

MrBeast has become one of the biggest names on YouTube over the past few years. He is known for his outlandish stunts and generous giveaways, which have helped him build a massive following. MrBeast’s estimated net worth in 2023 is $105 million.

MrBeast’s success on YouTube has also led to other business ventures, including a successful merchandising line and a burger chain called “MrBeast Burger.” He has also been involved in several brand deals with companies like Honey, NordVPN, and Quidd.

All of these ventures have contributed to MrBeast’s estimated net worth of $105 million in 2023. With his popularity showing no signs of slowing down, it is likely that his net worth will continue to grow in the coming years.

Ryan Kaji 

Net Worth: $100 Million

Ryan Kaji is a nine-year-old YouTuber who first gained fame for his toy unboxing videos

Ryan’s channel has amassed a massive following, with over 30 million subscribers and billions of views. His appeal to young children has made him a major player in the YouTube Kids market, and he has also expanded his brand beyond YouTube to include merchandise, a TV show, and even a mobile game.

As of 2023, Ryan’s estimated net worth is an astonishing $100 million. He earns his income through a variety of sources, including YouTube ad revenue, sponsored content, merchandise sales, and licensing deals. His success has also led to him being named the highest-paid child influencer by Forbes magazine multiple times.

Dude Perfect

Net Worth: $100 Million

Dude Perfect is a YouTube channel consisting of five friends, namely Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones, who has been creating content centered around sports and stunts since 2009. The group’s videos typically involve performing impressive feats of athleticism and skill, such as trick shots with basketballs, footballs, and golf balls.

Their success has also led to several television appearances, including a show on Nickelodeon called “The Dude Perfect Show” and guest spots on talk shows such as “The Tonight Show Starring Jimmy Fallon.”

Their entertaining content has allowed them to build a massive following, which has translated into lucrative brand partnerships. The group’s estimated net worth in 2023 is $90 million.


Net Worth: $55 Million

PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTuber who is best known for his gaming content and commentary on pop culture. He started his YouTube career in 2010 and quickly gained popularity for his Let’s Play videos, which featured him playing video games and providing humorous commentary.

Over the years, PewDiePie’s channel has grown to become one of the most popular on the platform, with over 110 million subscribers and billions of views. He has also diversified his content, producing videos on a wide range of topics, from internet culture to music.

He has built a massive following through his gaming content and his commentary on pop culture. PewDiePie’s estimated net worth in 2023 is $55 million.

Logan Paul 

Net Worth: $45 Million

Logan Paul is a famous American YouTuber, actor, and social media personality who gained fame through his entertaining videos on the video-sharing platform. Born on April 1, 1995, in Westlake, Ohio, Logan first gained popularity on the now-defunct video-sharing platform Vine, where he made funny and engaging videos. He later transitioned to YouTube and has since become one of the platform’s most recognizable faces.

Paul launched his YouTube channel in 2013 and has since amassed a sizable following. He is well known for his vlogs, challenges, comedy videos and for boxing too

Jake Paul

Net Worth: $40 Million

Jake Paul is a well-known YouTuber famous for his wild crazy videos. He mostly posts content related to Pranks, stunts and MMA fighting.

He has diversified his career in the entertainment industry by doing YouTube, podcasts, and even boxing. This has made him even more popular in recent years.

Jake Paul is brother of Logan Paul and has amassed over 20 million subscribers on YouTube. He gained widespread recognition when a video he and Logan posted in December 2017 went viral. The video was about a Japanese forest known as a su*cide spot.


Net Worth: $35 Million

Markiplier, whose real name is Mark Fischbach, is an American YouTuber who specializes in gaming content. He is known for his Let’s Play videos, in which he plays and commentates on video games. 

Markiplier has over 30 million subscribers and has also branched out into voice acting and music. His estimated net worth is $35 million, which he has earned through his successful career on YouTube.

Beyond his YouTube career, Markiplier is known for his philanthropic efforts. He has raised millions of dollars for various charities through his live streams and other events. He is also an advocate for mental health awareness and has spoken openly about his struggles with anxiety and depression.

Daniel Middleton 

Net Worth: $35 Million

Dan TDM is the leading YouTuber. His YouTube channel, which primarily features Minecraft videos, never fails to amuse the millions of his devoted followers.

Daniels’ success can be attributed to his distinctive personality and fashion sense. He consistently produces amazing videos of the highest caliber and is hilarious. 

Aside from his YouTube career, DanTDM is also a successful author. He has written several books, including “Trayaurus and the Enchanted Crystal,” which became a New York Times bestseller in 2016. He also had a voice acting role in the animated movie “The Angry Birds Movie 2,” further expanding his career beyond YouTube.

Rhett and Link

Net Worth: $30 Million

Rhett McLaughlin and Link Neal are a comedic duo who create sketch comedy videos, music videos, and podcasts on their channel, Good Mythical Morning. 

They have over 20 million subscribers and have been on YouTube for over a decade. Rhett and Link have also released a book and a television show. Their estimated net worth is $30 million, which they have earned through their successful career on YouTube.

David Dobrik

Net Worth: $20 Million

David Dobrik is a popular YouTuber who is loved by many people for his funny vlogs and entertaining videos. He has become even more famous in the last few years because of his videos that capture unexpected and hilarious moments with his friends.

But did you know that David is also a successful businessman? Not many people are aware of this fact.

David’s YouTube channel has gained massive popularity worldwide and it doesn’t look like he will be slowing down anytime soon.

Most of David’s content focuses on vlogs about his personal life, where he shares his experiences with his family and friends. Additionally, David has also appeared in several TV shows and movies.

Lilly Singh

Net Worth: $20 Million

Lilly Singh is a Canadian YouTuber who has built a massive following through her comedy sketches and vlogs. She has also expanded her content to include a late-night talk show and a book. 

With her various endeavors, Lilly has accumulated a significant amount of wealth. As of 2023, Lilly Singh’s estimated net worth is $20 million, according to Celebrity Net Worth. Her success as a YouTuber, author, and talk show host has allowed her to build an impressive financial portfolio, making her one of the most successful and influential entertainers in the industry.

Casey Neistat

Net Worth: $16 Million

Casey Neistat is a filmmaker and YouTuber who has built a massive following through his vlogs and travel videos. He has also founded his own company, 368, which focuses on helping creators build their own brands. Casey Neistat’s estimated net worth in 2023 is $50 million.

In addition to his YouTube career, Neistat has also worked on various film and television projects, including directing the HBO series, “The Neistat Brothers.” He has also collaborated with major brands such as Nike, Mercedes-Benz, and Samsung.

Shane Dawson

Net Worth: $15 Million

Shane Dawson has been on YouTube for over a decade and has built a loyal following through his commentary and comedy videos. He has also expanded his content to include documentaries and music. Shane Dawson’s estimated net worth in 2023 is $15 million.


The world of YouTube has become a lucrative career path for many content creators. The top 12 richest YouTubers worldwide in 2023 have all built massive followings through their creativity and hard work. From toy unboxing videos to gaming content, sketch comedy to vlogs, each YouTuber on this list has found their niche and excelled at it.

Overall, the rise of these YouTubers is a testament to the power of the internet and the democratization of content creation. As the platform continues to evolve, it will be interesting to see which new creators will emerge and what impact they will have on the industry.

Akash Singh

Akash loves to create & share informative ideas and tricks related to the internet, social media, technology, gadgets, and latest trends. In addition, he is passionate about learning and researching new things that excite him the most.