Digital Marketing is one of the most in-demand skills to learn in India. Digital marketing has a large scope in India. We are a digital generation and most of us spend a lot of time on social media and other sites. Also, there is a huge boom in online businesses in India. The creator and influencer economy is at its peak. Digital Marketing is basically online marketing to promote goods and services online, but how to learn digital marketing for free in India? , Well we are going to tell you the ways to learn in this article.
59% of the world population is using the Internet according to the data of statista.com (2020). There was a time when radio, TV, pamphlets, billboards, etc. were the most common ways to promote. We have come a long way and now the most efficient and effective marketing strategies come from Digital marketing.
I assume that you are interested in learning Digital Marketing since you are reading this article. Learning Digital Marketing can be a very good way to progress in your career and understand a vastly growing industry. There are various ways to learn digital marketing. A lot of courses and Certifications are available on the Internet and a lot of them have some fees for it. However, there is a good quantity of free resources available out there which also has quality.
In this article, we will talk about some of the best free resources available that can help you to learn digital marketing for free. So let’s get to it..
Free online course to learn Digital Marketing for free in India
Digital Marketing Courses from Google
Google has some of the best courses and certifications, and that too for free. Some of them are-
- Fundamentals of digital marketing
- Get a business online
- How to enhance and protect your online campaign
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads Apps Certification
- Google Ads – Measurement Certification
- Get Started With Campaign Manager
- Drive Advertising Revenue with Google Ad Manager
- Promote a business with content
- Promote a business with online advertising
- Make sure customers find you online
- Connect with customers over mobile
- Expand a business to other countries
- Understand customers needs and online behaviours
- Learn How to Create Google Search Campaigns
These are some of the online courses provided by google that not only have good quality but are also recognised everywhere. These courses cover almost all the basics that you would want to know about Digital Marketing. These are Beginner level courses.
SEMrush Free Digital Marketing Resources
- SEO by SEMrush – https://www.semrush.com/academy/courses?spec=ALL&lang=en-US
- Competitive Analysis and Keyword research –https://www.semrush.com/academy/courses/competitive-analysis-and-keyword-research-course
- SEO Toolkit Course – https://www.semrush.com/academy/courses/
Coursera, Udemy, SkillShare
Apps like Coursera, Udemy, and Skillshare have a very large collection of courses which you can check under the banner of Digital Marketing. Some of the courses may ask subscription, however, a lot of them are completely free of cost as well.
Online courses
- Viral Marketing and how to craft Contagious content
- Social Media Marketing course – upskills
- How to build a paid media strategy – Hubspot
Youtube
Youtube is not just a video-sharing platform anymore. It is a place where you can learn anything you want which is absolutely free. There are 100s of videos you can choose from. You can also subscribe to channels which provide you with a lot of knowledge related to Digital Marketing. In that way, you will always be updated about it.
So these were some of the ways you can learn digital marketing for free in India.
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