Snapchat emerged as a disruptor in social engagement, rewriting the rules since its inception. This app, serving as a digital canvas, enables users to share videos and images in a public arena. Snapchat has cleverly integrated non-disruptive advertisements into its platform, offering a unique avenue for brands to engage with users.
While the debate rages on whether Snapchat will ascend to the popularity of its counterparts, one undeniable truth remains: Snapchat ads have become an unignorable advertising frontier for marketers, offering a unique opportunity that demands attention.
This article will assist you on how to create an ad that resonates with young audiences by adhering to Snapchat ad specs. You will know in detail the specs of each Snapchat ad, ranging from story ads to collection ads.
What is a Snapchat Ad?
A Snapchat ad is a promotional piece strategically placed on the Snapchat platform to capture the attention and involvement of users. These advertisements come in different shapes and sizes, utilizing images, videos, and interactive components. Snapchat boasts a variety of ad formats, including Snap Ads, Filters, Lenses, and Story Ads. These options are meticulously crafted to empower advertisers with creative freedom, aiming to captivate the predominantly youthful user audience of the platform.
In Snapchat advertising, marketers use distinctive features such as augmented reality, swipe-up actions, and geotargeting. This arsenal allows them to craft campaigns that are not only visually appealing but also immerse users in interactive experiences. It’s a tailored approach that aligns with the dynamic and visually-driven essence of the Snapchat platform.
What are the Snapchat Ad Specs?
Snapchat Ads have specific specifications that must be adhered to for seamless integration into the platform. Here’s a rundown of the details for various ad formats:
Single Visual or Video Ads:
- Viewing Dimensions: 9:16 Aspect Ratio
- Clarity Level: 1080px x 1920px Resolution
- Showtime: Video length ranging from 3 to 180 seconds
Brand, Headline, and Action Cues:
- Brand: Limited to 25 characters with spaces
- Headline: Keep it concise with up to 34 characters with spaces
- Action Cues: Specific CTA text chosen, visually positioned by Snapchat
Collection Ads:
- Optimal Display: 9:16 Aspect Ratio
- Visual Brilliance: 1080px x 1920px Resolution
- Showcase Time: Video length spanning 3 to 180 seconds
Brand, Headline, and Action Cues:
- Brand: Restricted to 25 characters with spaces
- Headline: Concise and clear, up to 34 characters with spaces
- Action Cues: Pre-selected CTA text strategically placed by Snapchat
Thumbnail Image Specifications:
- Clear Snapshot: 160px x 160px
- Each thumbnail is linked to a URL
Story Ads:
- Storytelling Dimensions: 9:16 Aspect Ratio
- Cinematic Quality: 1080px x 1920px Resolution
- Show Duration: A flexible 3 to 180 seconds
Brand, Headline, and Action Cues:
- Brand: Restricted to 25 characters with spaces
- Headline: Keep it brief, up to 34 characters with spaces
- Action Cues: Snapchat manages the visual placement of the CTA
Discover Section Tile Assets:
- Iconic Logo: .png format, sized at 993px x 284 pixels
- Visual Story: .png format, 360px x 600 pixels
- Title Charm: Under 55 characters with spaces
Filters:
- Picture Perfect: 1080px x 2340px Resolution
- Key text, logos, and legal disclaimers avoid the top or bottom 310px
- Brand logo or name visibly present
Lenses AR Experiences:
Lens Branding Etiquette:
- A recognizable logo or brand name is essential on Face and World Lenses
- Suggested logo placement: top left or top right, under UI elements
- Snapchat briefly adds a ‘SPONSORED’ tag for 2 seconds, unseen in user Snaps
Commercials:
- Visual Dynamics: 9:16 Aspect Ratio
- Crystal Clear: 1080px x 1920px Resolution
- Show Duration: A dynamic 7 to 180 seconds
- Strategic Placement: Integrated into curated content and games, skippable from 6 seconds, lasting up to three minutes
How To Create An Ad That Resonates With Young Audiences With Snapchat Ad Specs
Creating an ad on Snapchat that resonates with young audiences involves blending creativity with a keen understanding of Snapchat’s ad specifications. Here’s a step-by-step guide:
Connect with Your Audience:
Dive into a deep exploration of your target demographic. Engage in a mix of data-driven strategies, from crunching numbers in analytics to running surveys and even tuning into the social buzz through tools like social listening. Uncover the nuances in preferences, behaviours, and interests that define this dynamic age group on Snapchat.
Immerse in Snapchat’s Pulse:
Immerse your brand into the heartbeat of Snapchat’s culture. It’s not just about understanding the platform; it’s about speaking its language. Get in the trenches by following key influencers, learning trending topics, and immersing yourself in the unique language and cultural references that make Snapchat a dynamic community. This immersion is your ticket to authentically connecting with the Snapchat audience.
Craft Your Visual Symphony:
Tailor your ad format to compose a visual symphony that harmonizes with your brand’s narrative and communication goals. Survey the orchestra of formats — Single Image or Video Ads, Collection Ads, Story Ads, Filters, Lenses, or Commercials. Then select the format that complements your brand’s melody and strikes a chord with the Snapchat audience.
Obsess Over Details:
Become a maestro of precision when meeting Snapchat’s ad specifications. It’s not just about hitting the right notes; it’s about the meticulous details —from aspect ratio to resolution and length. Obsessively adhering to these specifications ensures your content is a visual masterpiece, providing users with a seamless and aesthetically pleasing experience.
Unleash Creative Liberation:
Harness the unbridled creative freedom that Snapchat offers. Let your creativity run wild as you craft visually arresting and authentic content. This isn’t just about fitting in; it’s about standing out. Experiment with unique visual elements that align with your brand and resonate with the innovative and creative spirit of Snapchat’s user base.
Captivate with Conciseness:
Recognize the Snapchat reality — users have short attention spans. Craft your content with the precision of a haiku, captivating the audience within the first few seconds. This isn’t just about storytelling; it’s about creating a narrative that sparks immediate interest. Consider weaving storytelling techniques or providing immediate value to enchant users throughout the ad.
Inject Interactivity:
Elevate your ad from a static display to an engaging experience. Inject elements that beckon interaction — a poll, quiz, or a simple swipe-up action. Encourage users to enter the spotlight and actively participate in your brand’s story. This isn’t just about capturing attention; it’s about fostering a connection beyond the surface, creating a bond with your audience.
Conclusion
Venturing into Snapchat advertising presents a compelling opportunity for brands that want to make a lasting impact on their audience. With its multifaceted ad types, Snapchat offers a versatile canvas that accommodates diverse budgets and campaign goals.
Also, Snapchat ad specifications ensure that advertisers can effectively utilize the creative freedom offered by the app while providing a seamless and visually engaging experience for the platform’s users. By incorporating these detailed strategies in this article, your Snapchat ads will meet platform specifications and resonate authentically with the young audience, fostering increased engagement and building lasting brand connections.